Event Marketing, Planning & Management Book

1) Available formats: Kindle or paperback
2) Table of contents from the event marketing book
3) Excerpt from the event marketing book
4) Event management coaching

This book is available in two formats. On the Amazon page linked above, you can choose the Kindle version (it is cheaper) or the paperback version.

WHAT TO DO IF YOU DON'T HAVE A KINDLE: You don't need a Kindle device to read books on the Kindle. You have two options if you don't have a Kindle. You can read the book on the Kindle cloud reader, or you can read the book on the Kindle app for your Android phone or iPhone.

Here is the link to the Kindle cloud reader for you to be able to read the book on your computer, possibly as you are creating a strategy for your events business.

Here is my full list of business and marketing books. From these books, some of the bestselling books that can help you with your event series are the business plan book, marketing plan book, the fundraising book and maybe even the mobile app business book. Another book that might help you with your event marketing and planning is about productivity. Boosting productivity is something that can help you in just about any business and even work or school. Once you master productivity skills, you will be able to accomplish more with less time, and achieve higher quality results. Check out my 20 principles of productivity book to learn more about how boosting your productivity can help you. Additionally, since the events business is often a local business, check out my local service and local business marketing bool. If you have a local business, an additional helpful book might be my flier marketing book. And if you feel like you are very new to marketing and don't know where to start promoting your business, try my marketing introduction book to give you a foundation in marketing. And, of course, when you are at events, you have to get the most out of your business card marketing and networking. So try this book on business card marketing.

CHAPTER 1: EVENT MANAGEMENT & FUNDAMENTALS OF RUNNING A SUCCESSFUL EVENT SERIES

1. My story and case study of how I created a successful event series
2. The basics of creating a successful event series and what you need to keep in mind
3. Ways in which you can generate revenue from your events
4. How to choose a price for your events if you do charge for attendance
5. Hiring staff for your event
6. Do you need to register your event as a business entity?
7. Do you need to get insurance for your event?
8. Getting an event venue
9. Prizes and raffles to make your event more fun and attractive
10. Summing up the first chapter

CHAPTER 2: EVENT MARKETING AND GENERATING AMAZING ATTENDANCE

1. Collecting contact information and building regular attendance
2. Attracting event attendance
3. Local event marketing websites
4. Your event marketing website
5. Event SEO (search engine optimization) for your website
6. Event branding
7. Branding on steroids
8. Generating publicity and standing out above the crowd
9. Event video, live-streaming, and YouTube promotion
10. Making your event landing page highly converting and attractive
11. Pre-event build up with email marketing
12. Pre-event build up with social media
13. Boosting attendance from the registration thank you page
14. Promotion of the event during the event
15. Promotion of the event after the event

CHAPTER 3: EVENT MANAGEMENT CHECKLIST

The biggest thing that will help you is consistency over the long term. People almost never get it right from their very first event (or even in the first few months as it was in my case). There are many things that have to fall into place like marketing, event quality, and many other factors. It simply takes time to get all the details right.

I had to go through significant struggle before my events took off and grew, and I want to encourage you not to give up as well. Struggle is a part of your journey to success. Trust me, I fully realize how frustrating it is to go through struggle. I've been there myself. I know how you feel. But you must-must-must push through those moments.

My own event series, when it first started, would get zero or just a handful of attendees. It was a frustrating and depressing experience for me. But If I had used that as a sign to stop, I would have never found the success much later.

So even before you start your first event, try to focus on the long-term, and position the event series as a long-term project. That way you will refine the problems over time, and after lots of trial and error you will get it right, and find success. But it will only come from consistency. Over time you will turn your weaknesses into strengths, and become successful.

Personally, when I was struggling, I used to hate it when people used to tell me that one day I will be successful. But then one day, if you are consistent and work hard over time, you will become successful too. Eventually it just happens, and it will happen to you too. Just make sure to work hard over time. That's really the difference maker, and why I am emphasizing this point so much here.

So if you don’t get great results at first, don’t be discouraged. Initial failure is common. Just keep hacking away at it.

Another common thing you must figure out for your event series is the balance of price vs. growth. Obviously if you make events free, you will attract maximum attendance, but as soon as you start charging even as low as $1 you will immediately and significantly decrease attendance. You always have to balance between growing attendance as aggressively as possible and. making money from the events. I will cover how to manage this later in the book so that you can have the most rapid growth while making the most amount of money.

Here is my 3-part formula for having a successful event series, and almost any other business. It is like a 3-legged stool where all 3 legs have to work. If one leg doesn't work, the stool falls, and in case of the event series, it doesn't succeed. So the three "legs" are:

1) Marketing and growth

2) Event quality

3) It has to make sense financially, and generate enough revenue to meet your financial goals for the events

Always have these most important aspects in mind when thinking about your event series, and try to align these 3 aspects of your overall strategy to work well together.

If you would like personalized, one on one help with event planning and marketing, I can help you. Simply email me, and we can get started. I offer business coaching for $100/hour to help you determine if hiring me to help you with your business and marketing strategy and planning is the right choice for you without having to buy expensive coaching programs. Here is a page where I explain how you can hire me as a business coach.