When you’ve made up your mind to take the plunge into the world of entrepreneurship it's easy to let the excitement carry you away. If you’ve not done this before you want to avoid rookie errors or mistakes that could become costly and even harm your professional reputation. It’s important you take the time to prepare your business and your approach thoroughly. It won’t take long, but it could save you a lot of headaches later on.
Start by considering your current financial position. It’s very difficult to launch and run a startup when you’re still working your day job. But can you actually afford to let go of that income right now? Before you quit, run the figures on paper. Use a budgeting template and scrutinize your outgoings. A change in lifestyle is inevitable when you become an entrepreneur, so start right now. Become more frugal by cutting spend and applying for discounts on everything you buy. Companies like DontPayFull.com can help you here. You may have to keep everything basic for a while so don’t make unrealistic cuts you can’t live without.
Now consider the cheapest way to run your business. Don’t go out buying fancy MacBooks or renting top tier offices before you get your first orders. Use your existing equipment and premises until you see a regular revenue stream to cover long term costs like that. Start small and don’t get ahead of yourself. Plan your growth instead of assuming it will just somehow happen.
You’ve got your business idea, and you’re financially ready to get started. Now you need to strategize how you’re going to get your first few orders. Set yourself a target. Working toward a realistic goal will help motivate you while times are tough. You will need to approach clients and let people know you exist. Online marketing can be achieved for next to no cost. You need a website, a few photos, and several social media accounts. You also need to start frequenting relevant forums and blogs. You can offer advice and comments on those sites that will give you a chance to make a name for yourself. Yes, you’re giving it away, but you will soon find people taking an interest in what you have to say.
You could also start writing your own blog. Become a voice of authority for your chosen niche. It helps to build trust, so clients will choose your services. Yes, it takes time, but while you’re waiting for the orders to start rolling in you can get a head start.
Do you have your customer care program in place? This should include all of the automated emails that will be sent to clients who order through your website. Do you have or need a shopping cart facility? This can sometimes take a few days to set up fully. Do you need to prepare shipping contracts or design packaging? Your customer’s experience should be your top priority at all times.
Preparing your business for trade is key to success. You may need to make fine adjustments to your own lifestyle while you’re setting up to ease any financial burdens. Are you ready to get started?